What is Digital Marketing and Types

digital marketing, content marketing, search engine optimization, seo, pay-per-click, affiliate marketing, social media marketing

DIGITAL MARKETING

What does digital marketing exactly mean? Nowadays everyone keeps talking about how the future is digital. How does everything in our lives revolve around the internet? Whether you are willing to pursue any higher education degree or you want to avail any medical treatment. The internet makes it all possible for you. So why not be a part of the digital world and let it take your business to great heights. This brings us to digital marketing.

Digital Marketing is a form of marketing carried out on the internet. It is a marketing technique that allows people to advertise their products online via different digital platforms using various tools and technologies. Digital marketing is in trend these days. It has gained insane popularity in recent times.

How does it differ from a traditional form of marketing or which of them is better?

·       Traditional marketing leaves no scope for customers to directly communicate with the business owners no matter how good or bad their products and services are. Whereas digital marketing allows customers to interact directly with the business providers via comments on social media platforms product reviews, surveys, etc.

·       In the case of traditional marketing. one needs to free book slots for advertising their products on TV, radio, billboards, etc. This, in turn, leads to delayed advertisements and campaigns. But digital marketing allows people to put up their advertisements on the internet where customers can find this business in the blink of an eye.

·       Traditional marketing helps businesses to attract potential customers or target audiences only at a local level. Whereas digital marketing takes place on the internet. This means worldwide internet users can find a business online and avail its products and services.

·       People using the traditional marketing technique for running their businesses are left with very few options for advertising their products and services. But, digital marketing gives people a chance to promote their business online via many digital channels or mediums.

TYPES OF DIGITAL MARKETING

Different types of digital marketing such as Content Marketing, Search Engine Optimization (SEO), Email Marketing, Pay-Per-Click (PPC), Affiliate Marketing, and Social Media Marketing (SMM).

Content Marketing

Suppose you are planning to start a new business and you want to put it up on the internet. You need to prepare some content that will be posted online now this content could be anything. Such as podcasts, videos, blogs, etc. To build valuable content for your business you first need to perform an ample amount of research and then analyze these outcomes. This is content marketing. Initially, it might bring delayed results but think of it as a long-term investment. Because even if people do not buy your products or services they will refer to your content for buying similar products and they will keep coming back again and again. This means you will have a loyal customer base.

Search Engine Optimization (SEO)

Once you have built the desired content. The next step is to put it up on the internet where people can find it but how would you do that. You can make your content appear at the top of the search results of various search engines. This means that your business would rank higher in search results whenever people are looking for similar products and services. This is search engine optimization or SEO. You need to focus on finding the popular keywords or the keywords that are highly in demand. You could also opt for paid searches, AdWords, etc. in case of this marketing technique.

Email Marketing

One of the most popular ways of approaching your target audience is by sending out personalized emails to them. This technique is called Email Marketing. You can build your customer base by sending them business newsletters, new product launches, invitations, special offers blog articles, etc. via emails. Not only does this make your audience feel special but also results in higher lead conversion for your business.

Pay-Per-Click

Another type of marketing is pay-per-click. This method involves driving traffic or audience to your business on the internet in turn for some paid amount. In other words, you need to pay the search engines or the platform to book available slots for your product advertisements. Every time a user clicks on these paid advertisements he or she will be redirected to your business website or source page. You could also bid on high-demand keywords for the same. One such campaign is Google AdWords that helps you work with this technique.

Suppose you have tried out all the discussed marketing techniques for your business. But you still have not achieved the desired outcomes. In that case, there is another interesting option for you.

Affiliate Marketing

Affiliate marketing is a technique wherein you can collaborate with various third-party websites or online platforms. Or even with industry experts who have an existing audience or customer base. Wondering how it might help grow your business? By paying a certain amount to them. You can make these third-party websites and industry experts promote your products and services to their audiences. They can offer unique discounts, special promo codes, etc. to get your audience. Social media influencers can also help you in carrying out this marketing technique by occasional giveaways, special discount coupons, etc. Since they already have a huge online presence. This is the reason why affiliate marketing is also referred to as influence marketing.

Social Media Marketing

The last type of digital marketing technique is social media marketing. In this technique business owners can promote their products or services on various social media platforms such as Facebook, YouTube, Instagram, etc. 

Social media marketing enables businesses to broaden their customer reach as we all know the power of social media and how it has been on a continuous rise over recent years. Business owners can put advertisements on different social media platforms. This results in increased brand exposure. Also greater the number of platforms your business appears on higher will be the customer awareness.

Digital marketing is such a buzzing feeling these days. With technology on the rise, there is a great future scope in digital marketing as a career. A digital marketer can keep brushing up your skills. And go high up on the ladder you could choose from among hundreds of online digital marketing courses that are available these days.