marketing automation, email automation, product recommendations, loyalty program, refer-a-friend program, restore customers, newsletter subscription
EMAIL AUTOMATION FOR E-COMMERCE
Email automation consists of conducting, advertising, and sales activities with the use of software to improve and optimize processes. It means that marketing automation allows you to minimize the time, money, and effort you put into low-value tasks. Also, marketing automation is important because it lets you do the impossible for a human.
Can
you imagine having someone on your website all the time constantly 24/7 checking
every client's activity? It's impossible. So marketing automation does it all
for you.
Data is what drives e-commerce, businesses, and marketing automation you gather, analyze, and use it the right way. Learn and understand what your customers like, need, and then deliver it to them. Sending the right message to the right person at the right time. So you don't have to waste your time on people who don't open your emails or are not interested in your emails or your products. We only send relevant information, relevant things to relevant people.
Unfortunately, some marketers interrupt our clients, spamming mails, and don’t respect them. But, good marketing is the marketing that explains and shows you the possibilities you have without telling you to get it or buy it. We want to tell them, understand, and have them the best experience.
Email
accounts are a very important channel to communicate with our customers to send
them relevant information. Another thing we have artificial intelligence it
will not send random messages to random people. For example, our goal is for the
customer to make a purchase. He made his purchase effort after two messages. If
a scenario succeeds before, that the other two that were planned will not be
sent. It makes
your marketing versatile.
Eight Email Automation for E-commerce
Recover Abandoned Carts
Did
you know that 88% of any shopping sessions end up with adding products to the
card but never getting them? The customer has done the job he saw the product
that he liked, read opinions, and measured sizes then added it to the card, and then
disappears. What do we do? We have to remind them of their products that are
still in your cart waiting for you. So remind them one click to finish the
purchase.
A Personal
approach
makes your customer feel seen and you tell them to click. It's easy and finishes your purchase.
The
next thing says there is free shipping. You can finish your order
whenever you want to work 24/7. You will receive your order in one to three
days.
Return
policy if
they don't like it always return it. You can give them a discount. So they know
that you want them to save these products from the cards.
Compliment
them
you got a good taste and then prepare a link and button to finish the purchase.
Viewed Products
A
customer who visits your shop sees some products that he likes scrolls through
your shop and then leaves. You deliver them a message they needed to think
about the product that needed to see if they like it. For example, on a shopping
website, show them the products. It is easy for them to access them and they
can click, go access, have the products, and get them the needed.
Another
one checks the products you are interested in are still available. So you tell
them they are available to check again to see if you don't need them. We have
also prepared several similar products for you if you have any questions please
contact we will be happy to answer them. So they are still available the
products are there and we provide some other recommendations for you. We have the
information they have questions. So if you have any questions please contact us
maybe he didn't finish the purchase give them the contact. So you give those
options show them these possibilities.
Product Recommendations
The customer makes a purchase when you got the money he got the things he wanted and the story not really you can engage them. Let's say he bought a coffee machine right and then you send him an email with coffee grinders, coffee beans, coffee cups things that would make this coffee machine that he previously bought ten thousand better or like thousand times better. These are the complimentary things that need. Products that will make the first product that they already bought better products that they cannot live without.
The
important thing is you have to remember that this scenario works on machine
learning. So the more customer interacts with the website the better
recommendations you will get. The system will recommend things by itself so you
have no control over them. Recommendations like new things, new additions, and
new launches give them some recommendations, and then you are like maybe check
out this new lunch or check out our best centers.
Loyalty Program
A loyalty
program is rewarding your best most loyal customers. How does it work? You send
them an email and you tell them to buy something and use this discount code as
a reward and get the product. So tell them, explain them, give them the
possibility, don't tell them what to do and give them easy access to your store.
Refer-a-friend Program
Word
of mouth is the best advertising why because it's free and it is trustworthy. Do
you trust your friend? Yes, you do because that's your friend. So this is how
it works you send the customer an email invitation to the program offer they
accept it you send them the link they share this link with their friends or
relatives whoever they want then this person gets something from your store
using this link and gets a discount and in return the customer who shared the
link in the first place also gets a discount. It's like a win-win situation. You
get a purchase they get discounts and you get new clients which are great.
Restore Customers
You
have a customer who has not visited your site in such a long time you missed them. You have to remember that it is way easier to engage customers that already
exist than get new customers. You send them a message to explore your new
interesting lunches, new editions. Like newer versions of things or some
interesting promotions, or discounts. Send them mail saying discover our newest
launches, our new collection you have our Facebook blog or Instagram to show.
Newsletter Subscription
The
newsletter can be used as an amazing tool to inform the clients about you to
like tell them. Make them subscribe to your newsletter because you offer the
discount code use it. This is how it works they subscribe, they get a discount,
they make a purchase, and you hang on to it.
Birthday
We have a birthday scenario we send them wishes, we tell happy birthday here is a gift for you or a discount code so they can get the gifts from themselves. For example, you expect to get wishes from home on your birthday from your family from your friends. But do you expect to get wishes from your favorite store I don't think you do?. This is how you strengthen relationships with your clients and care about them.
Conclusion
Good marketing is about helping your clients showing them the possibility and delivering the right message to the right person at the right time. No overwhelming and no stunning good things. Personalized messages and personal approaches to your clients know you care about them.
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